White labeling is a marketing strategy in which a business outsources its marketing needs to a third-party agency and then rebrands those products or services as its own. This practice can benefit companies that want to expand their current marketing offerings without hiring new staff.
But can you rely on a white-label OTT application to save money? Here are some key points to consider.
Cost-Effectiveness
Whether creating an OTT solution, estimating your overall costs before going live is important. This includes licensing fees for content and monetization options. Additionally, you must invest in an exceptional user experience that will keep consumers engaged and reduce churn.
OTT advertising is less expensive than traditional TV ads because it can target the right audience through better segmentation. It also eliminates the need for short TV ad spots that audiences are unlikely to watch.
Moreover, OTT ads can be customized with specific information about users’ preferences and locations, making them more effective than broadcast TV ads. Additionally, you can avoid the high cost of ad space on print media and outdoor digital signages and save money by targeting your audience programmatically. Moreover, you can track key metrics for more efficient ad spending and improved ROI.
Scalability
OTT (over-the-top) platforms are digital services that offer content on demand. These platforms include ad-supported. They offer customers a wide variety of movies, TV shows, documentaries, and other types of content.
While creating an OTT platform can be expensive, utilizing a white-label solution reduces the costs. White-label solutions are scalable, which makes it easier for media companies to grow their audience. They also provide more data on user behavior and engagement.
A good OTT software provider will support new formats, codecs, and devices. They will also be thinking about the industry’s future, so they can adapt as consumer needs change. Choosing the right vendor will save you time and money, ensuring your OTT platform is ready for the next media generation. It will also allow you to deliver more personalized advertising.
Customization
Technically, white label OTT platforms offer a wide range of customization options to meet the specific needs of different users. This includes ad placements, which are designed to maximize viewer engagement. For example, ad placements can be configured to play to the full length of the ad without the option to skip. This model is ideal for advertisers seeking significant ad impressions within their campaign interval.
In addition, a white-label OTT platform offers various payment models. These models can be used to optimize advertising budgets and improve ad performance.
A white-label OTT video streaming platform allows broadcasters to host and deliver on-demand content and live streams. These platforms also provide monetization capabilities to boost revenue prospects and increase user base. Some examples of white-label OTT video streaming platforms. These platforms allow broadcasters to customize their streaming interfaces and build a unique brand image.
Analytics
A white-label OTT solution allows streaming businesses to launch their own branded video streaming service without spending huge amounts on building the platform from scratch. It also eliminates paying for content delivery network fees.
Moreover, it offers advanced user analytics that helps you understand their device and location preferences. This enables you to streamline your advertising approach and reduce ad-spend.
With a white-label OTT video player, you can make your video accessible to your audience on any device and at any time. You can also record and share your content with a wide range of features such as a virtual whiteboard, screen & document sharing, subtitles & translation, and more. The best part is that it’s available at a fraction of the cost of traditional TV channels. It’s no wonder that more and more people are ditching their cable subscriptions in favor of OTT video services.
