When it comes to choosing a company name, it’s important to analyze your business first, then decide on which method will work best for you. Here are four ways that you can choose a company name:
Online generators: These tools automate the process of naming a company and can create new ideas. Services with small keyword pools can generate a large number of names.
Turbologo offers an online logo generator and company name generator. The intuitive generator uses AI algorithms to provide hundreds of high-quality design options in minutes, and you can design a logo and choose the optimal name for your company. You only pay if you like the logo.
Freelancers: You can hire freelance copywriters to create a name for your business. The price ranges from $50-150 an hour, depending on the copywriter’s experience level.
Branding Service Companies: These companies offer many services, including naming. Although their services can be costly, customers can often receive a comprehensive package of services for several thousand dollars.
Independent way: You can choose to take the creative route and devise a name all by yourself if you have the necessary skills and time.
How to Choose the Right Name for Your Company
Not every name has the potential for success, so it’s important to eliminate some options. Here are five things to consider during the naming process:
Pronunciation and Spelling: Choose a name that is easy to pronounce and spell. Short, euphonious words are the easiest to remember.
Range of Services Offered: Avoid choosing names that limit the growth of your business. As your business expands, your services or product groups may also grow, which will make the name obsolete.
Uniqueness: Make sure that your company name is not similar to or a repeat of another company’s name. Check the domain name, trademark, and social media accounts for other similar names.
Negative Connotations: Avoid names that have negative connotations in other languages or in specific social groups.
Target Audience Requirements: Get feedback from your target audience while choosing a name. Show them a few options and interview your subscribers in social networks or customers if you already have them. The opinion of your target audience is critical in the final selection.
Choosing the right name can impact your company’s success. Analyze your brand, use your creativity, and don’t be afraid to experiment with different methods in order to create a name that fits your business. Try out as many options as possible, and you’re sure to find the perfect name for your company.